We at Brandworx are committed to Africa, we are locally registered in more than 20 countries across the continent, employing and managing more than 280 local people. In the last 12 years have revolutionised Brands access to informal markets in Africa by tracking over 1.5 Million unique trade locations being visited by thousands of sales and distribution users using our RPMS technology.

Some of the largest brands in the world trust us to discover new informal markets, to take them there and to win in trade.


Hello, Salut, Olá, Habari, Sawubona, 

About Us

If our decade on the continent has taught us one extremely valuable lesson, it would be that no two environments are the same and you cannot understand the market if you have not physically been in it. At BrandWorx, our teams across the continent know that the battle is won or lost in trade, not behind our desks.

Opened in 2004… the BrandWorx group has grown into one of the leading channel development organisations in Africa. From humble beginnings the group now operates in more than 20 countries across the continent with wholly owned, locally registered businesses operating 80% of the footprint.

Originally specialising in the provision of Field/Trade marketing services, the BrandWorx offering has evolved to now include; Market Research, Route to Market, Retail Auditing, Sales Force Automation, Mobile Money and Last Mile Distribution services. A combination of which, is sure to get your product to the consumer in a meaningful and sustainable way. 


Contact Us:

Angelo Veeran - Group Executive: Finance

Brandworx (Pty) Ltd, Suite 1C, Regency Pavillion, 36 Regency Drive, Route 21, Corporate Park, Irene, Pretoria, South Africa

Caretaker of Group finances across 3 continents, 14 countries and 20 Group Companies. Angelo is a veteran at navigating the nuances of financial business in Africa and informal markets.

Tel: +27 12 345 1082

Fax: +27 12 345 1022

Roux van Zyl - Group CEO

Roux takes care of the Group of 20 Companies spanning as many countries. He honed his skills as a Senior manager within the banking sector and has since been managing African based businesses for 12 years as the founder and CEO of the Group. 

Charl van Heerden - Group Executive: Operations

Neil Bothma - Group Managing Executive

Neil has developed an acute understanding of informal trade and is well regarded as a trusted advisor to some of the largest brands in Africa. He has lead operations in rural trade environments within Africa including FMCG, Beverages, Telco and Mobile Financial Services sectors in more than 12 countries. Neil is renowned for achieving extra-ordinary results in challenging environments.

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Charl has lead the business into a number of African Markets where he has pioneered innovative programmes with World Leading organisations. He is an expert at the operationalisation of deep research, activation and information capture initiatives in any market. Mobile Money, Mobile Health, Gaming, Financial Services are some of the industries who have benefitted most from his work in Africa and Asia.

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